Standing out and staying relevant in a rapidly changing world requires both strategy and systematic execution. And since your professional interests, goals, and objectives are likely to change faster than ever, don't assume that your internal state of mind will be reflected in your public brand. In reality, there is often a gap between our self-perception and how others see us, and we must consciously focus on closing that gap to achieve the brand or reputation we seek. The author presents four key steps to consider to ensure you are provided with the right opportunities and can make the most of your talents.