The Internet and AI tools are transforming marketing communications within a complex, interactive environment called the Echoverse. Marketing has evolved since the spread of the Internet, but in the ecoverse, diverse networks of human and non-human actors (consumers, brands, AI agents, etc.) continuously interact, influence, and reshape messages across digital platforms. The traditional one-way and two-way communication model is replaced by omni-directional communication. The author integrates communication theory and marketing communication theory to develop a type of marketing communication strategy consisting of three established and proposed strategies: 1) promotion marketing, 2) relationship marketing, 3) customer participation marketing, and 4) ecoverse marketing. Made it. . The authors also recommend three strategies for marketers to transition from leading messages to guiding messages. 1) Enabling co-creation and shared ownership, 2) Creating directed learning opportunities, and 3) Developing a mindset for continuous learning.