In too many companies, innovation teams are allowed to pursue their own agenda and imagine themselves as islands separate from the rest of the company. The results are always disappointing. There are many creative ideas, but no meaningful growth has been achieved. The fundamental problem is the disconnect between strategy and innovation. To be successful, corporate transformation must be guided by clear strategic priorities that are important to the business. And you need to leverage your company's strengths – data, customer relationships, and supply chain – to stay ahead of other companies trying the same idea. The authors present five steps to help you embed strategy into your innovation process.