Candidate goldmine at your fingertips
With record unemployment lowest, attracting and hiring the right candidates requires a consistent and creative effort across the organization. The best boutique executive search firms know that creativity and resourcefulness are true allies in the current labor market.
There are several strategies that have been proven to be effective. explore Across various articles. But there is one strategy that, when used properly, can yield exponential results.
Dead File is an aggregation of numerous resumes that exist in an applicant tracking system. Many candidates are never called, seen, or recognized beyond being forwarded through another candidate's email. Others are professionals who made it through the first interview and even the final round, but the stars just didn't align.
However, some candidates may not have the required experience or qualifications for the role they are applying for. Your applicant tracking system could potentially be housing your best future employees, and you wouldn't know it. These candidates must be actively sourced and present a value-added proposition for the roles for which they may be best suited. Does your recruiter handle dead files?
How often do you contact candidates in ATS? Do you have a company newsletter that keeps candidates informed of the organization's milestones, achievements, and future plans? What does a nurturing email marketing strategy look like? If you only contact candidates in your database when the opportunity presents itself, you're missing the point.
Let me be more specific about the candidates, potential employees, or clients in your database. If your organization doesn't send out at least a monthly newsletter, you're not utilizing the full potential of this amazing tool.
Things you might consider sharing include:
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Customized content based on the recipient’s preferred behavior;
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Interactive elements such as quizzes or surveys
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Exclusive offers or discounts to encourage further participation;
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Educational materials or guides related to the company’s products and services
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Success stories or case studies that demonstrate how other customers have benefited from the company's products
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An opportunity to provide feedback or comments so that the recipient feels valued and heard.
Additionally, incorporating multimedia elements such as videos, infographics, and podcasts can help provide a visually appealing and engaging approach to your recipients.
To help your internal recruiters, you can provide templates that are multimedia libraries containing interesting mixed media, including video snippets, GIFs, documentary-style content, FAQs, customer testimonials, events, and more.
Taking these proactive steps will make your dead files more involved in your organization. As a result, they will be more inclined to buy from you as you market new opportunities or services/products you offer. When people like a company, they are more likely to recommend it and recommend it to their friends, family, and co-workers. Overall, a solid win.
About Awesome Recruitment We are a top-rated boutique executive search firm focused on confidential and discreet search services globally. We provide a highly personalized touch to your leadership engagement. We network with new visionaries and our projects are never outsourced. Partner with one key contact throughout your search.
We welcome applications for internal leadership opportunities. Don't hesitate to contact us. here. Some of the biggest innovations happen in times like these. If your organization is looking to hire results-oriented, compassionate leaders, our search firm is for you. If you are a leader who passively enjoys new opportunities, please feel free to contact us. we would like to listen From you.. Let’s start this exciting journey together.