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Sanjay Kapoor: star before release
“Being a hero is not easy,” says actor Akshay Kumar. Being one is even more difficult. Stardom finds one in a thousand, but that can never stop hopefuls armed with perseverance and dreams from flocking to Bollywood.
Approximately five male debuts occur each year. However, in recent years, as competition has increased and monetary value has increased, the process of developing and releasing heroes has become more sophisticated. Grooming and wrapping are quickly gaining popularity.
Although there are no professional image consultants yet, advertising agencies are stepping in to make an impact in the crowded entertainment market. Some people believe that the backward fantasy of small town boys doing good things would be difficult, if not impossible, today. And making a star is itself an art.
Producer Boney Kapoor said, “The hero of the day must be Raj Kapoor, Sunil Dutt, Shammi Kapoor, Dev Anand, Dilip Kumar and Amitabh Bachchan rolled into one.” “There are six hero slots in Hindi films and if an actor wants long innings, he has to be able to play all the roles.” Bonnie needs to know. In '83, he successfully gave birth to his younger brother Anil, and in January, he will present his second brother Sanjay.
In fact, Boney made Sanjay a sellable product before he even launched it. Currently, Sanjay has six A-list films in the pipeline and has signed nine more. He is charging over Rs 30 lakh per film and is rumored to have recently signed a film for Rs 51 lakh. “Sanjay was a star even before his first release,” says distributor Ramesh Sippy.
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Akshaye Khanna: When pedigree is the passport to success
But Sanjay is not the only newcomer to demand and receive established star fees. Bobby Deol, who continues the star legacy of his father Dharmendra and older brother Sunny, reportedly charges upwards of Rs 30 lakh. He was selected as the most notable rookie in a recent industry poll.Trade Informationmagazine.
Bobby currently has four movies under his belt and is scheduled to debut in mid-95. Vinod Khanna's son, 19-year-old Akshaye Khanna, is the youngest and latest to claim the hero stake. Aged just six months, Akshaye signed four films, for which he was reportedly paid Rs 30 lakh per film. Says star assistant and promoter Aasif Merchant. “There is a lot of hope for these guys. They are expected to be superstars.”
A lot of work went into creating these potential stars. An impeccable pedigree guarantees a market, but little is left to chance. For example, the trio of Sanjay, Bobby and Akshaye are all set to release in multi-million dollar home productions.
Sanjay debuts with Reincarnation Love Story which grossed over Rs 4 crore. Spare. The film, starring Tabu, was shot in 10 outdoor locations. Akshaye begins with an adventurous love story. Himalayas PutraThe minimum budget is Rs 5 crore.
The 50-foot tall statue of Shiv, built at a cost of Rs 20 lakh, was recently transported to Dalhousie for filming. Bobby's first release will be Rs 6-crore-plus. rainfall. The film, which also marks the debut of Dimple's daughter Twinkle, is selling for Rs 1 crore in key territories.
Before facing the camera, each person went through thorough training, including acting, dance, and action classes. Sanjay learned Urdu for a year. Akshaye plays the role of a mountaineer himalayan hands, undergoing gymnastics and trampoline training. He plans to resume his acting classes soon.
Directed by Rajkumar Santosh Barsat, “Being a superstar is like bodybuilding. You have to work out every day.” Planning goes well ahead of a carefully orchestrated debut. Think tanks (usually made up of immediate family members and close professional friends) also monitor the near future. .
Boney, a Donald Trump-level dealmaker, engineered an impressive post-debut lineup for Sanjay. Not only is Sanjay working with filmmakers with unique styles on a variety of subjects, but his heroines and music directors also vary from project to project.
From Madhuri Dixit to Shilpa Shetty, Anu Malik to AR Rahman, he has been working with them all. Boney says: “This is by design. In the early stages, a mix is needed because the audience does not choose the hero from one film. It takes four or five times before the hero enters the system.”
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Bobby Deol: When pedigree is the passport to success
Think tanks are also leading public relations. Bobby has not been accessible to the press since.BarsatReleased in 1991. This movie is the best kept secret in Bollywood. So far, very few photos or information have been leaked. Even Sanjay, who is open to interviews, will not allow television coverage. And Vinod personally scrutinizes every photo of Akshaye released in the media.
Moreover, my son rarely attends public events. Vinod says: “The idea is to keep unpleasant pictures from appearing in print and to keep curiosity at its peak.” addition himalayan hands Director Pankuj Parashar: “We will make sure that the right things are highlighted in the media. In the end, we will launch a Mercedes and not a Fiat.”
Most importantly, professional marketers are hired to help. Rapport Advertising's Deepak Gattani, who worked on the launches of Raveena Tandon and Ajay Devgan, will work on selling Akshaye. that much Barsat The team also hired an advertising expert.
Although it is too early to make a strategic plan, Vinod has budgeted Rs 75 lakh for promotions. Gattani says: “Newcomers cannot create impact unless hype is created around the star and the product. Marketing is necessary today.”
The question, of course, is why? Competition within and across the industry is a major driving force. Trade experts believe it is attracting more participants than ever before. The merchant says: “Every train that comes to Bombay carries 10 stragglers.” Although estimates are impossible, star spotting contests provide some clues.
The film magazine's 'Star Project Search', which ran from April 1992 to April 1993, attracted more than a thousand entries each month. The magazine's most recent free training course, Stardust Academy, attracted 28,000 participants from India and 6,000 from abroad.
Vinod says: “Things have really changed in the last 10 years. Movies are no longer taboo, so more people are coming to see them. The competition is a lot tougher.” The television boom is also providing a livelihood to the stragglers and Shah Rukh Khan's example shows that the 70mm transition is possible on the small screen.
Additionally, as distributor Sippy points out, audiences have changed. “There's a bigger teenage market than there was 10 years ago. They're embracing unconventional faces and films. There's a market for it and naturally more people are encouraged to get involved.”
According to Vinod, industrial politics is also playing a role. “The industry has become divided into several camps, and everyone wants to outdo each other on everything from muscle size to pelvic pushes.”
money, grooming and Flashy launches become meaningless before one important factor: luck. |
The glut of entertainment is also forcing aspirants to work harder. Gattani believes that today's films must offer appeal to capture the attention of audiences. “It has to be made interesting.”
And Merchant points out that with television being flooded with new faces, only a splashy launch will make viewers spend Rs 50 to watch a film with a new lead. “New heroes are taken seriously only if they are A-list releases. Today, anyone who comes to Bombay has to bring Rs 50,000 for grooming and there is no guarantee of getting a job.”
The two newcomers are believed to be financing their projects as money is the main obstacle. Today, a shoot costs between Rs 80,000 and 1 lakh per day. The average budget of a Grade A film is Rs 2 crore. Then again, few people would want to risk a new face. Parashar said the reluctance to launch newcomers is <영화>I believe it has something to do with the dismal box office performance of the 20 or so love stories inspired by the success of . i loved you.
He said, “Two people in love have become a formula, but all the movies have failed. So the current trend is not to launch new faces. Stars guarantee a lot of things.” Even the biggest names are seeking a firm face. Yash Chopra's next film will star Shah Rukh Khan, Madhuri Dixit and possibly Juhi Chawla.
Subhash Ghai, who is responsible for launching the careers of Jackie Shroff, Madhuri and Manisha Koirala, is looking for a new heroine for his next film. SikarBut the only actors who influence the selling price of the film – the heroes – are Khan and Shroff.
Of course, the $100 million spent on planning, grooming and sales is miniscule compared to the all-important X factor: luck. The ratio of hits to misses is 20:80 and until someone stumbles upon the formula for box office success, stardom in Bollywood will be more a matter of chance than anything else.
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