title: Special offer extended
Sent: December 2023
brand: Sofitel Montreal Golden Mile
category: Inspiration
Hotel location: Montreal, Quebec, Canada (NAM)
Our Thoughts:
Sofitel Montreal Golden MileKnown for its elegance, we have created a captivating email campaign designed to attract new guests and valued members. The limited-time ‘Shine for the Holidays’ promotion offered guests a $50 credit when booking a minimum two-night stay. This credit can be used at restaurants, room service, valet parking, and more.
For loyal members, the campaign sweetens the deal by offering a 5% discount on hotel member rates and attractive hotel credits. Sofitel's brilliant combination of festive charm and exclusive offers resulted in outstanding results, securing over 229 room nights from guests who all booked directly. This holiday campaign not only created a sense of urgency, but also helped spread festive joy to everyone who experienced it.
Open rate: 42%
Click through rate: 8%
Number of room nights booked: 229