Houston Texas, April 25, 2024 – Hotel technology specialist SHR has announced the expansion of its Global Advisory Board, strengthening its position as an innovation leader in the hospitality sector.
SHR's Global Advisory Board is a group of senior executives from across the hotel industry selected for their expertise and deep industry insight. The platform provides a forum for open dialogue on strategic issues, emerging trends, and the development of cutting-edge solutions that enhance the guest experience, streamline operations, and increase the profitability of hotel businesses globally.
The new members who join the ranks of an already outstanding lineup will further diversify and strengthen the expertise of the Board, ensuring that SHR and its partners continue to drive market innovation. The 2024 Board of Directors agenda includes a series of in-person and virtual meetings designed to foster significant networking opportunities and foster discussion of key industry trends, new technologies, and sustainable business growth strategies.
Existing members include Marcus Hotels, Valencia Hotels, Vagabond, Adrift, Stoney Creek, Elite Hotels of Swedish, Ligula Hospitality, Windward Management, Great National Hotels & Resorts, Cheval Collection and ZaZa Hospitality.
This expansion highlights SHR's commitment to leveraging collaborative expertise to address the industry's dynamic challenges and drive substantial growth.
Rod Jimenez, CEO of SHR, said:: “The environment of the hotel industry is constantly changing, requiring continuous innovation and strategic foresight. Our Global Advisory Board is the cornerstone of our commitment to creating an environment where the brightest minds in the hospitality industry can come together to share insights and co-create the future of the industry.
“The expertise and insights of our board members are critical to ensuring our technologies and services continue to drive innovation and meet the growing needs of our partners. We are confident that the collective wisdom of our board members will play a critical role in moving SHR and the industry toward a prosperous future.”
The first offline event took place in Houston, Texas on April 17, 2024. SHR’s Global Advisory Board was first established in 2019.
Founded in 2004, SHR is a global provider of expertise and services to the hotel sector. With a full suite of tools and services, SHR helps more than 2,000 hoteliers globally maximize their revenue by optimizing all aspects of their reservations and retention ecosystem.
To learn more about SHRVisit www.shrgroup.com