Generative AI is giving a major boost to the telecommunications industry.
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We are excited to be attending Mobile World Congress (MWC) again in Barcelona from February 26 to February 29, 2024. AI has become a strategic imperative for telecommunications companies to gain competitive advantage and succeed in the market. AI has proven to accelerate innovation by helping carriers deliver better customer service and experiences, optimize network performance and reliability, enhance security, and innovate new products and services. We're looking specifically at how generative AI is revitalizing the communications industry. Microsoft has a long history of partnerships with telecommunications companies, and the AI era has presented tremendous opportunities for co-innovation and collaboration.
This year, we plan to encourage and activate carrier innovation at the world's largest and most influential connectivity event. Stay tuned for powerful updates from Microsoft Azure for Operators and industry news from our partners. We look forward to discussing the latest use cases in the industry.
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MWC Barcelona 2024
The world's largest and most influential connectivity event
Powerful Microsoft and partner demos in the booth
Microsoft helps telecom organizations achieve more with a trusted, secure platform supported by a comprehensive partner ecosystem. At our booth (3H30 in Hall 3) we will be presenting several scenarios that are important for activating the change process.
- Improve customer experience
Empower your service teams with data-driven insights to increase productivity and enhance care. Find out how many customers are using Microsoft Azure OpenAI services to enable self-service, accelerate problem resolution, and deliver seamless customer experiences at scale. Learn about end-to-end customer management powered by AI and explore industry use cases from customers including Telkomsel, Vodafone, MTN, and NTT (with other solutions to be announced).Amdocs has partnered with Microsoft to launch an integrated customer engagement platform that leverages the power of generative AI. Integrated with Microsoft Dynamics 365, it is a comprehensive, AI-driven marketing, sales, commerce, and customer service platform that serves consumer and enterprise customers on a single, open carrier cloud-based platform.
- Streamline your business operations
Streamline workflows, improve operations, and connect your business using cloud-native apps, smart processes, and automation. Intelligent tools help you work and collaborate securely with anyone, anywhere, anytime. Watch Microsoft Copilot for Microsoft 365 in action with exciting new demos of Microsoft Mesh and Teams Phone Mobile. Visit the TM Forum at our booth to learn how AI is improving developer productivity. Experience how GitHub Copilot simplifies the creation and use of the TM Forum Open API by generating the required code that complies with API guidelines in the development language of your choice. - Network Modernization
Run modern network and carrier-grade workloads on a trusted hybrid cloud platform purpose-built to help operators optimize existing investments and improve network efficiency, scalability, and reliability. Transform your service management experience to modern cloud services, eliminate data silos and deliver business insights from large datasets. Discover our end-to-end security solution leveraging Microsoft Security Copilot and Nokia's NetGuard Cybersecurity Dome. - Monetize beyond 5G
Drive new revenue streams today and growth tomorrow by exposing carrier innovation to consumers, enterprises, and developers on the Microsoft Cloud, beyond 5G and beyond space.Check out the new Azure for Operators demo for solutions for the enterprise edge with Etisalat and Pegatron 5G.
Microsoft and industry experience in session
Take advantage of the opportunity to hear from Microsoft executives and industry experts in the following sessions:
- Keynote 1: Open Gateway – The Art of the Possible: It will be held on Monday, February 26, 2024 from 9:30 AM (CET) to 10:45 AM (CET) in Hall 4 of the MWC Main Stage. Cast: Jason Zander, Vice President of Strategic Mission and Technology, Microsoft.
- Announcing the Azure for Operators portfolio: Hall 6, Level A, Monday 26 February 2024 from 11:00 AM (CET) to 11:45 AM (CET). Featuring: Yousef Khalidi, Azure Corporate Vice President, Operations, Microsoft, Customers and Partners.
- Networking event for women in communications and technology: It will be held on Monday, February 26, 2024 from 12:30 PM (CET) to 2:30 PM (CET) in Hall 6 of the Networking Hub.
- Humanized AI: Monday, February 26, 2024, 2:00 PM CET, Hall 5, Stand 5F81 (Tecnotree).
- Manufacturing DX themed opening session: It will be held in Hall 6 of MWC Stage A from 4:30 PM (CET) to 5:25 PM (CET) on Monday, February 26, 2024. Cast: Kathleen Mitford, corporate vice president of global industrial marketing, Microsoft.
- Keynote Speech 3: New Strategy for a New Era: It will be held on Monday, February 26, 2024 from 5:30 PM (CET) to 6:15 PM (CET) in Hall 4 of the MWC Main Stage. Cast: Brad Smith, Vice Chairman and President of Microsoft.
- Go to the cloud or go home!: MWC Stage B, Hall 6, Tuesday, February 27, 2024 from 11:00 AM (CET) to 11:45 AM (CET). Features Shawn Hakl, Microsoft Vice President of 5G Strategy.
- Connecting everything beyond 5G: February 27, 2024, 12:00 PM (CET) Hall 5, Stand 5F81 (Tecnotree).
- 5G Futures Summit – Evolution in the 5G era: February 28, 2024, 9:00 AM to 1:00 PM (CET), Hall 6, Stage C
- Can AI take off without 6G?: It will be held on Thursday, February 29, 2024 from 11:00 AM (CET) to 11:30 AM (CET) at the MWC Debate Stage, Hall 6. Introducing Jason Hogg, General Manager of Microsoft Azure for Operators.
Check back as more sessions will be announced.
Our Commitment to Industry
Microsoft helps communications organizations thrive with a trusted, secure platform built to improve customer experiences, streamline business operations, accelerate network innovation, reinvent product innovation and monetization, and build secure, data-driven businesses. We help you achieve many achievements. Stay tuned for exciting announcements at MWC Barcelona 2024.
Our commitment to the telecommunications industry continues beyond MWC Barcelona 2024. More information can be found on the Microsoft Communications website.