OOO-ing Studios, located in Taichung, Taiwan, is revolutionizing the beauty salon industry. Led by the innovative trio Light Lou, May Wang, and Wesley Wei, they are redefining the standards of beauty with their neon-infused, avant-garde hair designs.
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Unlike traditional hair salons, OOO-ing Studios specializes in Y2K-inspired chaotic color mixes and artistic designs that go beyond traditional hairstyles to provide unique, personalized expressions of personality. The brush-based dyeing technique is inspired by the bold colors of Ura Harajuku style, elevating the work from hair styling to art.
As a beacon of creativity in a culture that still navigates beauty taboos, OOO-ing challenges norms and celebrates the diversity of personal expression. Not only has their work garnered international acclaim, but they have also established the salon as a creative hub beyond hair, working with brands like Sun Buddies and championing freedom of personal expression in Taiwan.