Creators aren't just changing marketing. We are also bringing changes to product development. By creating demand for specialized products, creators can accelerate product life cycles and even change what customers actually value. Companies that recognize the power of creators can choose from four strategies, including partnering with creators and acting as suppliers.
Mr. Creates content for YouTube, Instagram, and TikTok. Forget what you know about creators and influencers like Beast and Charli D'Amelio. Content creators are quietly rewriting the innovation and strategy rulebook for many established companies, especially in the consumer goods and services industries. By changing the way consumers discover and use products, creators can: 1) Drives demand for increasingly specialized products and services. 2) Accelerating product life cycle; 3) Change what your customers actually value.