Should your company invest in AI as a growth strategy now? How do you distinguish between a genuine opportunity and a speculative fad, and make an informed decision about whether AI is the next big choice? In this article, the author outlines five steps to help your company answer this question. After thoughtful analysis, your decision will ultimately come down to: Does the current state of AI align with your business strategy? If so, investing in this wave of technology could take your business to new heights.
In 1998, a year after returning to Apple, Steve Jobs stated that his long-term strategy was to “wait for the next big thing.” In his characteristically concise answer, this visionary innovator identified the key to any growth strategy. That means following where technology is going, ideally before your competitors do. As science fiction writer Frederik Pohl said, “The problem is not the cars, but predicting traffic congestion.”