Remember the good old days when you could fill a room with just a “Room Available” sign? Yes, those days are long gone.
In today's digital age, your website is your flashiest billboard and the best way to maintain higher occupancy rates. Now let’s talk about how to get your hotel with the help of a perfect hotel website builder.
But first, why is a strong online presence the secret to success?
Imagine a traveler, cell phone in hand, searching for a place to stay in your city. They stumble upon stunning photos of the rooftop pool, virtual tours of the heritage suites and mouth-watering descriptions of the in-house biryani.
bread! You've secured a potential guest.
But here's the problem. Not just any website can do that. Choosing the right hotel website builder for your business can be tricky.
So, let me explain why it is important to have a digital footprint.
The importance of having a strong online presence
Picture this: a charming boutique hotel nestled amidst the hustle and bustle of a vibrant Indian city. The rooms are spotless, the staff is as friendly as chai on a rainy day, and the rooftop restaurant boasts the most panoramic views of the Taj Mahal this side of Agra.
But here's the problem. No one knows you exist. You are like a hidden gem gathering dust in a forgotten corner of the internet.
This is where a strong online presence comes into play. Friends. It's like transforming your hotel from a shy flower garden into a Bollywood travel star.
Fact check:
- 70.9% of travelers say online reputation influences their choice of accommodation.
- A whopping 81% said they always read reviews before booking a hotel.
- 27% of hotel bookings are made directly through the property, 25% through the hotel website and 16% through online travel agencies.
see? That's why having an online presence is so important. This is a fundamental necessity that can determine your success in the hotel industry.
An attractive SEO-friendly website, attractive social media profiles, and positive online reviews collectively shape the perception of your hotel and influence the decision-making process.
Overall, investing in a website isn't just about technology. This is a strategic move to increase your hotel's presence, engage guests, stand out in a competitive market, and increase bookings.
Maximize the benefits of an SEO-optimized hotel website
Now that you know how important it is to have a hotel website, you should understand that not all websites are capable enough to achieve the results you want. That's where SEO comes in.
Think of SEO as a magic pill for online visibility. It's a set of secret mantras (technical tweaks and strategic content) that will get your hotel ranking in search engines like a Red Bull monkey.
The higher it ranks, the more eyeballs it attracts, and the more rooms it fills, the happier your finances will be. Now let’s open a treasure chest of SEO benefits for your hotel website.
- Improve visibility in search results: A well-optimized hotel website will ensure that your hotel appears prominently in search engine results.
- Targeted reach to relevant audiences: SEO optimization allows you to tailor your website content to the specific interests and preferences of your target audience by optimizing relevant keywords and phrases.
- Building reliability and trust: Appearing at the top of search results can instill confidence in potential customers. Many travelers perceive the best results as reputable and trustworthy choices.
- Long-term digital success: SEO optimization is not a one-time effort. This is an ongoing strategy for long-term digital success. By continually improving the SEO elements of your website, you can build a lasting online presence that continues to attract and engage potential customers over time.
Bonus Tips: Update your website regularly, track analytics, and keep adding new and engaging content. Don’t forget to tailor your SEO strategy to your target audience. Highlight what makes your hotel unique: beautiful mountain scenery, commitment to sustainable practices, or thrilling karaoke nights.
However, not all websites are SEO friendly. Building this requires deep knowledge and technical understanding of SEO, Google Analytics. Otherwise, everything is in vain.
The good news is that there are many hotel website builders on the market today that take care of your website and SEO. But choosing the right one can be tricky, so here's how.
Choosing the Right Hotel Website Builder: Key Features to Consider
For your convenience, we will list all the features a good website builder should have. You may want to consider this as a checklist before purchasing.
Multiple templates to choose from:
Your website is the canvas for your hotel’s digital presence. So, choose a website builder that offers multiple templates. You can choose the one you like best and reflects your brand image.
User-friendly interface:
Not everyone is a coding expert, and that's okay. Look for a website builder that is easy to use and has a user-friendly interface. Therefore, you can easily create and manage a homepage without any coding or technical knowledge.
SEO features:
As we said earlier, SEO is the soul of your website. No matter how great your website is, it won't work properly without proper SEO. However, SEO is a complex business and not everyone is familiar with it. Modern website builders recognize this and provide all the features you need to build an SEO-friendly website, ensuring your website stands out from the competition. So check whether your website builder offers built-in SEO features or allows integration with popular SEO tools.
DIY & Customization:
Your hotel is unique and your website should be too. Choose a website builder that offers DIY with drag-and-drop options to customize the look and feel of your site. From color schemes to font choices, DIY options give you the freedom to customize your website just the way you want.
Dedicated Web Designer:
You may not know everything about web design, and that's okay. The ideal website builder will work with a web designer to help give your website a professional feel. A designer takes care of the technical aspects and helps you create a website that meets industry standards and your expectations.
Free hosting and SSL:
You can save extra money by choosing a website builder that includes free hosting and Secure Sockets Layer (SSL). Free hosting allows visitors to access your website, while SSL ensures a secure and encrypted connection. These features help us provide a smooth and secure browsing experience for our customers.
Fast delivery:
Time is of the essence in business. Using a website builder that offers fast shipping can help you establish your hotel's online presence in no time. Get immediate results with a fast delivery process, from initial setup to live website launch.
Cost and value for money:
Lastly, choose the product that offers the best value for money. Consider a product that has all the key features you need, such as SEO, web designer, and templates, but is light on your pocketbook. Analyze and compare thoroughly to see which builder gives you the best value for your money.
So, if you are confused about which website builder to choose next, look for a hospitality website builder that has all the above features.
Best hotel website builder
Sorting through the sheer number of website builders can be a difficult task. However, there is one product that stands out when it comes to meeting your unique needs. This is eZee Panorama.
Created specifically for hotels and restaurants, eZee Panorama is the ultimate solution. Forget about coding or technical work. This website builder comes with its own web designer that can handle everything.
We also take care of your website’s SEO and ensure that it has good online visibility and rankings. We also offer free hosting and SSL to keep your information and site safe.
The only thing you need to do is choose the right template for your business. It's very simple. Select, customize, and you're ready to shine online.
fat? eZee Panorama is very affordable, making it perfect for any hotel business. Whether you own a hotel, restaurant, or other property, this website builder is designed to fit your needs.
Don't just take my word for it. It comes with a free demo. So make sure to check before investing. If you liked it, please leave a thank you in the comments section below! 😉
conclusion
Hotel website builders are more than just tools. They are your partners in creating compelling stories that resonate with your audience.
From a variety of templates that bring your brand's visual identity to life to user-friendly interfaces that enable seamless management, these builders play a pivotal role in shaping your hotel's online narrative.
Remember, your website is the first impression guests have of your property even before they arrive. Create irresistible photos, personalize them, and make them stand out with eZee Panorama.
Building a happy website 🙂