Many senior managers have questions like: If data can be a game-changer, why is it so difficult to extract value from it? For companies that are struggling to actually see results from their data programs, it may be time for a fresh start. There are three important issues administrators need to understand when restarting: 1) Too many companies make the mistake of viewing data as a technology problem. But data is a management problem that cannot be solved through technology alone. 2) Many companies try to solve problems that are too difficult from the beginning. 3) Data is a different kind of asset. It's intangible, nuanced, potentially valuable, but also dangerous. People need to take the time to work on it to understand its properties.