Saturday, January 20, 2024
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![Earth - General - Travel and Travel World fintech summit,](https://www.travelandtourworld.com/wp-content/uploads/2024/01/Globe-General.jpg)
![Globe - General - Travel and Travel World fintech summit,](https://www.travelandtourworld.com/wp-content/uploads/2024/01/Globe-General.jpg)
At Forbes' recent Future of Fintech Summit, travel industry leaders discussed the various emerging trends and styles within the fintech sector and how the iGaming revolution could disrupt financial services. One of the key takeaways was the cross-industry applicability of gamification or motivation engineering techniques. This idea was explained in detail by Soft2Bet CEO Uri Polyadic at the Summit.
His understanding provided a broader perspective, meaning that while gamification principles are dominant in iGaming, they have significant, untapped potential in financial services, travel and beyond.
Gamification is often mentioned in relation to social games. However, it is also a key feature of real money games and this feature has allowed Soft2Bet to go above and beyond over the past few years. We look forward to continued revenue growth through higher engagement and retention levels.
If using gamification in iGaming improves engagement, revenue, and customer retention, applying similar gamification capabilities to the fintech sector could yield a similar return on investment. At the summit, Poliavic spoke to Forbes fintech contributor Meaghan Johnson about the success of Soft2Bet's gamification technology.
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