brand
Mr. C Miami is located. Rooms and suites offer a harmonious blend of modern conveniences and classic elegance. Each space is crafted to provide guests with a quiet retreat, featuring luxurious furnishings and panoramic views of stunning Biscayne Bay and the dynamic Coconut Grove skyline. The brand was conceived by Ignazio and Maggio Cipriani of the Cipriani family, internationally renowned for its restaurants, innovative event spaces, nightlife and residences. Behind the hotel's success is a world-class team that wields the power of Revinate Marketing for industry-leading hotel email marketing solutions and guest databases, and Dragonfly strategists are your trusted partner in marketing services.
challenge
Mr. C Miami's marketing team grappled with the difficult task of personalizing customer communications, especially email confirmation messages. This had to be adjusted to various rates and negotiated accounts. This issue created logistical hurdles and hindered the hotel's ability to provide the personalized communications that are critical to improving the guest experience and fostering trust with travel partners. That's why C Miami turned to Dragonfly Strategists, a trusted agency partner known for its efficiency and collaborative nature, to help solve the problem.
solution
With deep experience in hospitality technology, Dragonfly believes Revinate Marketing is Mr. We knew right away that we could not only solve C Miami's email personalization problem, but also generate significant direct revenue through one-time automated campaigns, such as personalized pre-arrival emails. Recommendations for promoting well-being and OTA recovery (Right special feature) Generates direct future revenue.
By leveraging Revinate Marketing's advanced features, including dynamic fields to accommodate multiple policies, custom validation for consortia, and improved visualization options, Dragonfly helps Mr. We have begun a journey to transform C's marketing strategy. Dragonfly pushed the limits of a then-new Revinate feature, dynamic fields, to create Mr. While C Miami reached the highest level of personalization, it provided meaningful testing and feedback to Revinate, fostering a collaborative partnership aimed at continuous improvement.
Revinate Marketing's flexible campaign building options allowed Dragonfly to accurately mix and match HTML, text boxes, and image boxes to create campaigns that ensure standardized footers and seamless communication across all channels. This flexibility not only simplifies the campaign creation process, but also allows Mr. C Miami was able to deliver engaging content tailored to the preferences of a diverse audience.
With Dragonfly's expertise, Mr. C Miami leveraged the full potential of Revinate Marketing to enhance personalization, accelerate campaign deployment, and drive direct bookings, ultimately driving the hotel to unparalleled success in the highly competitive hotel industry.
result
The results clearly demonstrate the power of personalization and marketing automation. Mr. C Miami has seen notable improvements across key performance indicators. Database health has soared 76% year-to-date in 2024, with revenue for the entire period exceeding $5 million. The average open rate soared to 39%, and the average click-through rate hit an impressive 1.4%. Campaigns powered by Revinate Marketing generated an average of $116,000 per campaign, a stark contrast to the $3,000 average from their previous provider. Each campaign saw an average of 242 room nights booked, demonstrating the real impact of Dragonfly's partnership and Revinate's capabilities.
In a highly competitive industry dominated by personalized service and targeted marketing, Mr. C Miami is stronger and more competitive than ever thanks to innovative solutions provided by Dragonfly Strategists and Revinate Marketing. Their joint efforts continue to shape the hotel's success story, one guest experience at a time.