![Amazon Fire TV Omni QLED Series Smart TV](https://www.cnet.com/a/img/resize/2a8c79393df660c269afdecdf448736776052282/hub/2023/06/26/4216f79a-9e22-42f4-93fb-26d64477dab0/amazon-fire-tv-omni-qled.png?auto=webp&fit=crop&height=144&width=144)
Amazon 55-inch Omni QLED Series 4K Fire TV: $420 with Prime
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Hisense 55-inch U6 Series QLED 4K Google TV: $398
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Upgrading to a new TV, especially a 4K TV, can be a game-changer. As the market grows and prices fall, there's a TV to suit every need, whether it's sports, movies, or gaming. This TV also has a variety of features so you can find exactly what you need.
Deals move fast, so act quickly to find the right deal. Keep an eye on this page for the latest offers. If you're on a tight budget, you can also check out our roundup of all the cheapest TV deals.
Best 4K TV deals
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The Insignia is Best Buy's TV brand aimed at the more budget-friendly market, but that doesn't mean it isn't actually a great TV. Not only is it big for the price, it retails for $350, it's 4K, has HDR10, and runs on the Amazon Fire TV platform, so it's a perfect fit if you're in the Amazon ecosystem.
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The Omni QLED series is Amazon's most advanced TVs to date. This 55-inch TV features a stunning 4K UHD display and a built-in microphone for complete hands-free control. It also supports HDR10 Plus Adaptive, HLG, and Dolby Vision IQ and has a light sensor that helps automatically optimize screen brightness. This TV costs $420 for Prime members and $480 for non-Prime members.
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Equipped with both mini LED full array dimming and a QLED panel, this Hisense U6 delivers excellent color reproduction and visual fidelity. Moreover, it supports HLG, the HDR standard used by many sports broadcasters. You'll get decent HDR when watching compatible sports streams, making you feel like you're there.
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This Samsung Smart TV features Quantum Dot technology with a QLED display and edge-lit backlight for amazing picture quality. It also has a built-in Amazon Alexa feature that lets you control the TV with just your voice. This TV also comes with a Microsoft-Xbox Game Pass final 1-month membership.
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Finding a great big screen TV isn't always easy. Especially considering its price tag, this 75-inch Samsung TU690T is it. It is a versatile TV as it comes with HDR 10 Plus, Motion Rate 120, and gaming enhancement features for gamers. It also integrates with Amazon Alexa, Google Assistant, and SmartThings, so it can handle most of the ecosystem.
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This Hisense A7 is a great addition to any living room if you want to host many gatherings, including watching sports. At 85 inches, you can't get much bigger without spending several times the price, and it offers features like HDR10 and Direct-Lit LED for more uniform colors. It's also great for watching movies, shows, and even playing games, making it a solid all-purpose product.
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Large TVs are great for watching sports, and this Q-Class TCL QLED TV is one of our favorites. It comes with HDR, HDR10 Plus, as well as HLG, the HDR standard used by most sports broadcasters. This TV features Motion Rate 240 for smoother movements, as well as variable refresh rate and Amazon Alexa and Google Assistant integration.
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This 75-inch LG 80 series is a bit pricey, but it's a great option for watching sports, not because of its size, but because it's equipped with HLG, the HDR standard used by many sports broadcasters. It also has a native refresh rate of 120Hz, making it perfect for sports, action-packed movies and shows, and even video games, making it very money well spent.
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If you like the idea of a QLED TV, you'll probably like the idea of an OLED TV, especially since it can reproduce colors so well. It also comes with a suite of features you'd expect, such as HDR10 Plus, HLG, and a native refresh rate of 120Hz. This is a great TV for both sports and gaming, especially if you prefer action-packed content.
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If you're looking for a huge 4K screen, this TV is for you. It also features HDR10, HLG, and Dolby Vision, as well as a 120Hz refresh rate, voice assistant for hands-free control, and the Google TV platform. This model also features four HDMI inputs so you can connect all the devices you need.
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If you like the concept of the LG C3 series but have a larger OLED TV, this 77-inch model is perfect thanks to a $200 discount you don't see regularly.
What should you look for in a 4K TV deal?
With hundreds of 4K TV deals from different brands to choose from, it can be difficult to know exactly what to look for. The size of your space may determine which deal is right for you, and the number of devices you want to connect will rule out 4K TVs, which rarely have HDMI ports. Most new TVs these days are smart, so you'll need to consider the platform your 4K TV runs on, like Amazon's Fire OS, Google TV, or Roku, as well as any smart home integrations you want to make the most of. — Like Alexa, Google Assistant, or Apple's HomeKit and AirPlay technologies.
Price is a deciding factor for many people, so getting a big discount on a 4K TV is never a bad thing. Often, TV manufacturers release new models every year, which can cause previous-generation TVs to sell at big price cuts despite relatively minor changes. If you don't need cutting-edge technology, it's often worth considering a TV set from a year or two ago.
When are the best 4K TV deals available?
As with most consumer electronics, the best 4K TV deals center around major sales events like Amazon Prime Day and Black Friday. These events offer some of the best prices of the year and see multiple retailers competing for shoppers' cash. This is good news for your wallet. But that's not to say you can't find good 4K TV deals all year long. We keep an eye on TV prices all year long, and unexpected out-of-season sales are listed above.
Which retailers typically offer the best 4K TV deals?
If you're thinking about getting a 4K TV deal, you should start at a large retailer like Best Buy, Target, or Walmart. These stores tend to offer the biggest sales on 4K TVs both in-store and online, and online-only retailers like Amazon often price match them, especially during the fall sales season.