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The Be Curly Advanced™ line offers innovative plant-based solutions specifically tailored for managing curls, coils and waves. This new silicone-free product is designed for high performance and has been clinically tested to ensure it meets all essential aspects of curl care, including reducing frizz, enhancing hydration, increasing strength, enhancing shine, and enhancing definition. Experience revolutionary results with an uncompromising formula that meets the unique needs of textured hair.
Developed by Aveda's expert global texture team and scientists.
Aveda's global texture team of skilled artists and scientists not only enhances textured hair education, but also champions hair inclusivity in cosmetology schools and salons around the world. The Be Curly Advanced™ collection was created in collaboration with experts who specialize in curly, coiled, and wavy hair types. This dedicated team's deep understanding of textured hair has been invaluable in developing a line that meets the unique needs of this hair type. Aveda has leveraged its combined expertise to successfully create high-performance, plant-based formulas that provide a natural, effective solution for textured hair while staying true to the Aveda ethos of holistic beauty.
Renee Gadar, Global Artistic Director of Aveda Textures
“Be Curly Advanced is a game-changing product line for Aveda,” said Renee Gadar, “because it was created with black and brown women in mind as the primary users, led by our head of R&D and myself: textured hair. These are women with ,” said Renee Gadar. Global Artistic Director of Textures at Aveda. “Creating the collection through this lens and our experience gave us the insight we needed to meet the very unique needs of our textured customers and deliver products that perform and make curl and coil care simpler. “Yes.”
The products in this collection are rigorously tested on a variety of textured hair types, from 2A to 4C patterns, to provide flawless performance that consumers can trust. Over four years, the Aveda Research and Development team, along with Aveda Texture Team Artists, meticulously refined the formula through extensive testing to maximize efficacy and deliver exceptional results for curls, coils and waves. This commitment to quality ensures that every product meets the specific needs of textured hair, providing exceptional care and satisfaction.
What's in the collection?
Aveda Bee Curly Advanced™ Shampoo
Creamy sulfate cleanser pre-shampoo removes buildup and hydrates curls, coils and waves without stripping hair.
Aveda Be Curly Advanced™ Conditioner
A nourishing conditioner for curly hair that instantly moisturizes and adds slip, improving curl and coil detangling by 95%.
Aveda Be Curly Advanced™ Cowash
Co-washing with a sulfate-free, gentle cleanser removes residue that builds up between wash days without stripping curls and coils. Instantly reduces frizz while increasing hydration and shine.
Aveda B Curly Advanced™ Intensive Curl Perfecting Mask
Aveda Be Curly Advanced™ Curl Perfecting Primer
Prepare curls for styling by loosening and sealing the cuticles. Reduces frizz and protects against the drying effects of the sun.
Aveda Be Curly Advanced™ Curl Enhancer Cream
Silicone-free curl cream combats frizz for 72 hours in high humidity, delivers 92% more moisture, and delivers up to 2x shine while improving definition by 89%.
Coil Definition Gel combats frizz for 72 hours in high humidity, provides up to 2x shine and definition for tight curls and coils.
Experience the change
Discover the full potential of your curls, coils and waves by experiencing the Be Curly Advanced™ line at Neroli Salon & Spa. Our expert stylists are ready to show you how these cutting-edge plant-based products can transform your hair and enhance its natural texture. Schedule a visit to see these amazing results for yourself and let us help you find the perfect regimen to suit your hair's unique needs. Whether you want to enhance your curls or simply explore a new approach to hair care, our salon is the ideal place to experience the magic of Be Curly Advanced™. Come and experience a hair transformation you'll love.
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