To lead the global movement to protect and advance equality for the LGBTQ+ community, Apple will introduce the new Apple Watch Pride Edition Braided Solo Loop, available to order starting May 22, featuring matching watch faces and dynamic iOS and iPadOS wallpapers. Also provided. Software updates. For the first time, you can customize your Pride watch face and wallpaper to showcase a variety of colors that represent the vibrancy and diversity of the LGBTQ+ community.
With this Pride collection, Apple is partnering with ILGA World, a global alliance dedicated to advancing the rights of LGBTQ+ people around the world; The Human Rights Campaign, a global advocacy organization working to ensure that all LGBTQ+ people are treated as full and equal citizens. Additional advocacy groups supported by Apple include Encircle, Equality North Carolina, Equality Texas, GLSEN, Equality Federation, National Center for Transgender Equality, PFLAG, SMYAL, and The Trevor Project.
The new Pride Edition Braided Solo Loop evokes the strength and beauty of the LGBTQ+ community with a vibrant fluorescent design inspired by many Pride flags and features laser-etched lugs that read “PRIDE 2024.” Black and brown symbolize Black, Hispanic and Latino communities and communities affected by HIV/AIDS, while pink, light blue and white colors symbolize transgender and non-binary individuals.