“The Undrinkable Can” is an art project by the QSTNMRK collective criticizing the environmental and health impacts of Coca-Cola.
See more: QSTNMRK, Instagram h/t: designboom
The project features 1,500 permanently sealed Coca-Cola cans and highlights issues such as plastic pollution and diabetes.
The price of each can is increased sequentially, and proceeds from sales and strategic short sales of Coca-Cola stock are donated to NGOs in Chiapas fighting the company's water extraction practices.
The project debuted at the Latin American art fair Zona Maco, sparking a conversation about consumerism and environmental responsibility.