Gen AI tools are making these emails more advanced, harder to discover, and much more dangerous. A recent study found that 60% of participants fell victim to artificial intelligence (AI) automated phishing. This is similar to the success rate of non-AI phishing messages written by human experts. Companies must 1) understand the asymmetric capabilities of AI-enhanced phishing, 2) determine the phishing threat severity level for their company or department, and 3) determine their current phishing recognition routines.