Learn how Sama 2.0, the first AI flight attendant, is transforming Qatar Airways’ passenger service through innovative and personalized support.
Qatar Airways has taken a huge step forward with the introduction of Sama 2.0, a holographic virtual cabin crew member. This initiative marks the first time in the world that an airline has hired AI-powered digital humans to enhance passenger interactions and create personalized travel experiences. Named 'Sama', which means 'sky' in Arabic, the virtual assistant was a standout at the Qatar Airways booth, captivating attendees and media alike with its abilities.
Sama 2.0 engages with queries on the fly, including frequently asked questions about Qatar Airways, various destinations and useful travel tips. It operates through the airline's QVerse, an immersive digital experience and is integrated within the Qatar Airways mobile app.
The development of Sama was a joint effort with UneeQ, a pioneer in digital human AI technology. This partnership leverages UneeQ’s cutting-edge platform to improve the digital aspect of travel and establish a new benchmark for the aviation sector in personalized and effective service interactions.
Qatar Airways Vice President Marketing Babar Rahman said: “Sama 2.0 represents our constant pursuit of innovation and embodies Qatar Airways’ exceptional service and hospitality values. This is a landmark that drives successful synergies between technology and human connections, not just for Qatar Airways but across the industry. “Qatar Airways affirms our commitment to lead and collaborate with innovative experts to create pioneering products and services for our customers.”
Danny Tomsett, CEO of UneeQ, said: “Sama embodies UneeQ’s commitment to blending technology with empathy and personalization to deliver innovative solutions that live up to Qatar Airways’ reputation for world-class service. “She is a testament to the limitless potential of AI to deliver personalized, engaging interactions that mirror human conversations.”
Qatar Airways has consistently been recognized for its pioneering use of technology to improve the travel experience, most recently winning an award at the World Travel Tech Awards for having the best airline website in the world.
Additionally, at Web Summit Qatar, the airline showcased generative AI tools designed to simplify travel planning. This feature simplifies the travel planning process by providing visually rich, interactive 3D maps to understand users' travel preferences and suggest ideal travel itineraries across the airline's extensive network of destinations.
Sama 2.0 usage guidelines
Level 1: Qatar Airways mobile application installation
Step 2: Access Sama 2.0 from within your application.
Step 3: Take advantage of various functions
- Complete the check-in process and receive your boarding pass.
- Explore your in-flight entertainment options and set your preferences for movies and music in advance.
- Gather information about your destination, including attractions, cultural activities, and restaurant recommendations.
Step 4: Interact with Sama 2.0 by asking questions and getting instant responses.
Bonus Tips: Familiarize yourself with the features of Sama 2.0 before your trip to unlock its full potential and streamline your airport experience.
Advantages of AI flight assistant Sama 2.0
The deployment of AI-based cabin crew like Sama 2.0 offers multiple benefits to both travelers and airlines. Key benefits include:
- Improved travel experience: Sama 2.0 provides 24-hour access to support and information, increasing passenger autonomy and satisfaction throughout their journey.
- Multilingual support: Imagine cabin crew who are fluent in multiple languages, able to break down language barriers and ensure effective communication for international travelers.
- Customized support: Sama 2.0 provides customized recommendations tailored to each passenger's individual needs, from selecting in-flight entertainment options to recommending dining options at their destination.
- Improved operational efficiency: AI assistants efficiently manage routine queries, freeing human attendants to focus on complex interactions and provide personalized care when needed.
The post How Sama 2.0, the world's first AI flight attendant, is redefining aviation support for Qatar Airways passengers? First appeared on Travel And Tour World.