It's not a fever dream. It's not a shared delusion. It's not a trick. Believe it or not, theme park fans are looking forward to the Universal Epic Universe, which could be a true game-changer for the industry.
Epic Universe, the first major theme park to open in the U.S. since Disney California Adventure in 2001, has industry insiders suspecting it could actually shift Orlando's gravity entirely, turning Universal into a day trip from Disney World. This is a project. It's been transformed into a multi-day multi-park resort that's the perfect alternative to a Disney vacation.
Universal has filed a trademark application for the term “THIS CHANGES EVERYTHING” for use in its theme parks, hotels and retail services. Perhaps this term will be used in promotional materials, including future marketing for Epic Universe, but that's just a guess on my part. pic.twitter.com/svxfOUvl0O
— Alicia Stella Nova Resort (@AliciaStella) January 22, 2024
Now we have our first glimpse at Universal's updated messaging about the expanding resort. As Orlando Parkstop's Alicia Stella, the “permission princess” of the Universal fandom, discovered, Universal's push for the upcoming three park resorts comes in the form of the tagline “This Changes Everything.” It appears to appear.
The potential new tagline is a bold statement, as it seems to attack the larger concept of Universal's slow and steady growth in Central Florida. But of course, Universal is nothing if not bold, and their cocky attitude seems warranted, especially after the massive release of new concept art and details surrounding the Epic Universe in January 2024.
Not only will Epic Universe be the first major U.S. park in 20 years; It was also built for the first time ~ after The Wizarding World of Harry Potter means that in the Epic Universe we will see what the park consists of. totally Introducing the immersive, story-driven “Living Lands.” The enviable collection of IP includes Universal's own horror movie monsters, the completely original Celestial Park from the ground up, the ever-profitable Wizarding World, and DreamWorks'. How to Train Your Dragonand anchoring Super Nintendo World.
As if the Epic Universe itself wasn't ambitious enough, Universal has had the good fortune of expanding its new parks at a time when Disney has been in a prolonged downturn. The era of cut benefits and new additional costs has alienated even longtime Walt Disney World loyalists. The tired focus and lack of originality in modern IP has left park enthusiasts feeling jaded. And more importantly, Iger's embattled return after a dime-a-dozen Chapek has left a huge gap of years until Disney can get new E-tickets ready, even if they start today.
When all is said and done, Universal Orlando will have Jurassic Park, Dr. Featuring some of the biggest franchises in history, including Dr. Seuss, Marvel Superheroes, Super Mario, Donkey Kong, Harry Potter, DreamWorks, Minions, Fast & Furious, Transformers and more. , The Legend of Zelda, Pokemon, etc. are still available). And as the Epic Universe forms to deliver timeless lands based on multi-generational IPs, the resort's third gate is indeed could do Change everything…
what do you think? Is “this changes everything” a good statement for Universal to make right now? Or are we reserving judgment on the Epic Universe until the picture becomes clearer?