Your trivago profile is not just an online feature you set it and forget about it. As with any platform you use for your online presence, you should access this virtual space regularly to ensure it is always fresh, complete, and up-to-date.
And this is more important than ever on a leading global metasearch platform like trivago..
If you want your hotel profile to stand out from competitors in search results and encourage potential guests to book with you (directly), take a look at: Three ways to increase your booking attractiveness on trivago.
Check all the boxes that make sense for your traveler.
Travelers on trivago not only spend time browsing hotel profiles with in-depth information, but they also use trivago's filter system to find hotels that offer the amenities and services they want in a stay.
When you display all the services you offer, they will appear with a highlighted icon that travelers will instantly recognize on your trivago profile.
Do you offer WiFi in both the lobby and guest rooms? Is it free or paid? How about parking? Is it free or do you have to pay? Travelers ready to book need to know.
To ensure that trivago's system has a greater chance of promoting you in global search results, see: Basic information section of property details And double-check that you've checked the boxes for the services and amenities your guests can expect and enjoy during their stay.
Are you looking for a way to meet and exceed your expectations with amenities? Here are 5 tips and tricks for you. Room Amenities Most Important to Hotel Guests.
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Show off your assets in their best light.
Since 90% of the information transmitted to our brains is visual, it's no wonder images have such a profound impact on us.
In fact, the brain's visual cortex, which is responsible for interpreting and processing the visual information our eyes receive, is “more powerful than previously thought,” according to a neurological study from Michigan State University. In essence, it can influence decision-making just like traditional higher-order regions of the brain.
To give curious travelers the opportunity to visualize a memorable stay with you through trivago. Image gallery in your property details It should be filled with high-quality photos that project your rooms and common areas in the brightest light possible. After all, images sell.
Make sure your photo looks like this:
- clean and clear (Avoid elements that may distract the traveler).
- pixel perfect (Avoid low resolutions that blur the photo; 2,000 pixels is ideal.)
- The lighting is bright and focused. (Avoid taking photos in dimly lit spaces and at awkward angles).
To learn more about the dos and don'ts of real estate photography, see: 5 Tips for Hotel Photos That Sell.
Let travelers know you are the right choice
No one can describe your hotel better than you. Therefore, by utilizing the space in the profile Add a great description to your property details. Introduce yourself to the world of travelers on trivago.
What you should avoid is copying (or slightly editing) a description that already exists on your website or partner booking site and then using it on trivago. This is because search engines like Google don't want to show users results that contain duplicate content.
Your goals are: Provide unique content and unique value to search engines (and travelers).E. That said, your description of trivago doesn't exist anywhere else on the internet.
To achieve this uniqueness, put yourself in the shoes of a travel writer and write a description for your trivago profile.
To get an idea of how to structure it, use the following as a guide:
- explain general highlights Your property information (e.g. building type, location, star classification).
- Advert Room type There are only a few amenities (e.g. air conditioning, flat-screen TV, safe, jacuzzi).
- Please see: Key Features Your property (e.g. swimming pool, gym, sauna, wellness area).
- Indicate if you are on site Restaurant and/or bar, there are also recommended dining options nearby. Tips on takeout and delivery availability may also be helpful.
- name Landmarks and Points of Interest POIs nearby (e.g. landmarks, museums, shopping streets, outdoor activities).
Once you post your unique description on trivago, be sure to make it available.
It's also available in the major languages that apply to your market. You can learn how to do this effectively. The right way to reach travelers around the world.
Bonus Tip: Drive Direct Bookings Your Way
Now that you know the key elements of creating a complete and compelling profile for travelers, the next essential steps are: Promote attractive website rates on trivago with Rate Connect..
When a potential customer clicks on that rate, trivago redirects them directly to the booking page to complete the direct booking process. And with each service you receive, you are the one who will own the customer relationship. This helps you build your brand and generate repeat business.
By executing these digital marketing initiatives on trivago, we can create a balanced and healthy distribution mix of indirect and direct bookings. It also helps lower distribution costs.
You can learn more about how to drive direct bookings with trivago. 10 questions hoteliers are asking about Rate Connect.
Photo: Andrea Piacquadio, source: Pexels